Target Audiences

So the next stage is target audiences for the magazine. if I know who's going to read it I'll have a better idea on how I should structure it. Also various other personal thougths could be useful, so a questionnaire seems like a sensible option. I chose to ask the following things

1.Age (tickbox of groups)
2.Student/parent/other
3.Currently read magazine?
4.Personal choice of cover image
5.Features liked
6.Features disliked
7.Most important things for cover to include
8.Preferred colour scheme
9.Preferred font style

From these questions I found that:

• Most readers were middle aged (30-50)


• Around 4/5 were parents


• That only around half actually currently read the magazine


• Sport and CCF are popular cover images whereas academics are not


• The celebration of students seems to be well liked, as does the mix of focus on sport, CCF and academics equally
• The amount of celebration on the staff and awards the school has achieved seem more unpopular, so shoudl be less emphasised
• The conscensus was that the cover should include a mix of sports, CCF and the College itself, these were the three main popular ideas in the feedback
• A colour scheme involving the school colours was the most popular choice
• Very elegant, serif fonts were cited as the most liked

So from this I have a few ideas to base my design on, main cover images, popular font and colours, and who I should be aiming to attract, so it should have a more intellectual focus as opposed to an eye grabbing one, although it should still be aesthetically pleasing, but in a different way