Evaluating

So now I need to evaluate the whole thing
I'll bullet point them off according to Mr. Winn's pointers

• My finished product uses the recurring theme of a single main image, in this instance a single pupil stood outside the College, it challenges the normal idea of having the masthead and tagline together and the positioning of these and the dateline
• The product represents and targets an ABC1, more specifically A/B socio-economic group. From a more specific perspective it represents the parents of students at the College. It does this by using a variety of imagery, all heavily associated with the college and relatively formal text and layout, with no jaunty angles
• The main institution for distribution for the product would be the school itself as it is the only place where it's demographic would look for it
• The product has a niche audience of parents of students, and potentially teachers, ABC1 socio-economic group, fairly upper class, aged from 30 up but generally at those 40 and over
• I aimed the product at these audience by using ideas which were intertextual as representative of print publications for such an audience. Examples of this were ver basic, serif text, a very basic colour scheme, all images kept at very perpendicular angles, nothing curved or appearing to be less than horizontal or vertical.
• From the production of this cover i have learnt that image manipulation software is very clever, versatile and complex.

Parents and peers commented that the product did indeed feel that it was aimed at me target demographic, specifically the use of such basic, yet serif and formal text. They also believed that the use of a common symbol of the College, the CCF, made a good subject for the cover and the composition and body language of the student made the product appear to be very formal.